Why? Most likely because false news has greater novelty value compared to the truth, and provokes stronger reactions - especially disgust and surprise. The three researchers found that on Twitter, from 2006 to 2017, false news stories were 70 percent more likely to be retweeted than true ones. Researchers at the University of California at Los Angeles, for instance, have found that people obtain bigger hits of dopamine - the chemical in our brains highly bound up with motivation and reward - when their social media posts receive more likes.Īt the same time, consider a 2018 MIT study by Soroush Vosoughi, an MIT PhD student and now an assistant professor of computer science at Dartmouth College Deb Roy, MIT professor of media arts and sciences and executive director of the MIT Media Lab and Aral, who has been studying social networking for 20 years. “The Hype Machine” draws on Aral’s own research about social networks, as well as other findings, from the cognitive sciences, computer science, business, politics, and more. What we do next is essential, so I want to equip people, policymakers, and platforms to help us achieve the good outcomes and avoid the bad outcomes.” When “engagement” equals anger “And the question in the book is, what do we do? How do we achieve the promise of this machine and avoid the peril? We’re at a crossroads. “This machine exists in every facet of our lives,” Aral says. But Aral’s book, as he puts it, “starts where ‘The Social Dilemma’ leaves off and goes one step further to ask: What can we do to achieve the promise of social media and avoid its peril?” The book covers some of the same territory as “The Social Dilemma,” a popular documentary on Netflix. In “The Hype Machine,” published this month by Currency, a Random House imprint, Aral details why social media platforms have become so successful yet so problematic, and suggests ways to improve them. “Social media disrupts our elections, our economy, and our health,” says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management. Along with the benefits of easy connectivity and increased information, social media has also become a vehicle for disinformation and political attacks from beyond sovereign borders. Scott BrauerĪs social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared. While blogs are an integral part of music marketing in 2015, we want to support bloggers, labels, and PR agencies that operate with integrity.“Social media disrupts our elections, our economy, and our health,” says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management. This encourages more blogs to post these artists, and the cycle repeats. For example, if a track has been posted by many blogs, some of which are well-established, it is more likely to be heard and gain momentum through repetition. By creating a false sense of popularity for their artists, marketers can manipulate you into liking the music they are paid to promote.You should be able to listen to a track knowing that it was posted because the writer thinks it’s good-not because they’re a client.There are a few reasons why it’s important for us that this does not continue on Hype Machine: We have stopped indexing blogs that support such behavior or do not select their writers carefully.
In some cases, the people running these blogs were aware of this, in others these discoveries have come as a surprise. For maximum impact, the same person would then get a spot at multiple blogs to create the appearance of broader support for the release. The most common approach is to become a contributor at an established blog and post their clients (or clients their friends are promoting).
More recently, we’ve become concerned over some new patterns on music blogs themselves.Ī handful of labels and PR outlets have focused their efforts on illicitly gaining coverage on Hype Machine-indexed blogs. This has helped millions of people find some truly incredible music through each of the blogs in our index. It’s disappointing, but it comes with the territory of maintaining a music chart that remains closely watched six years later. Since that post, we’ve prevented hundreds of artists and marketing teams from gaining an unfair advantage on our site. A few years have passed since I’ve written about our approach to Hype Machine’s Popular charts.
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